Customized retirement strategies focused on predictable income, tax efficiency, and long-term financial security.

Data-driven investment management tailored to your risk tolerance, financial goals, and long-term growth objectives.

Personalized coverage strategies designed to safeguard your family, protect your hard-earned assets, and provide total peace of mind.

YOUR TRUSTED PARTNER IN YOUR FINANCIAL JOURNEY.

At Rose Wealth, our legacy is built on a foundation of unwavering trust and deep industry experience, guiding clients through every season of their financial lives. Driven by a commitment to serve your entire financial picture under one roof, we have proudly expanded our services as a Registered Investment Advisor (RIA) while integrating comprehensive Property & Casualty (P&C) offerings. This strategic evolution transforms us into a truly complete financial firm, uniquely equipped to not only grow and manage your wealth with fiduciary precision but also to fully protect the assets, life, and legacy you have worked so hard to build. With Rose Wealth, you gain more than just an advisor—you gain a lifelong partner dedicated to your total financial security.

Every Client. Every Time.

Our award-winning service is built on the philosophy that each client deserves a custom experience as unique as their needs. That’s why we approach each individual plan as a completely new challenge. No matter how many plans we’ve seen or created, we know a “boxed” solution rarely meets all the needs you are going to have in your financial journey. No matter the size of your portfolio or level of experience, we offer the same level of commitment to every client, every time.

Reviews

What our clients say

Posted on Google Google
Johnny Frazier profile picture
Johnny Frazier
September 22, 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Rose provides educational opportunities free of charge to our East Texas community. In addition, they will follow-up with you and help you establish a financial strategy that fits your individual needs. They are both professional and kind throughout the entire process. JA Frazier, Marshall, TX
Posted on Google Google
Jim Parker profile picture
Jim Parker
September 12, 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
These guys have been ABSOLUTELY GREAT to work with!
Posted on Google Google
Mindy Lewellen profile picture
Mindy Lewellen
December 6, 2024
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Wonderful ownership and staff. Client care is a top priority and they are passionate about ensuring they remain informed and experts in financial management.
Posted on Google Google
Vinnay Verma profile picture
Vinnay Verma
December 5, 2024
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Had wonderful time at the party hosted by Rose Retirement Financial. My wife and I enjoyed meeting other people, Thank you all the hard working staff. Regards & With Love Vinnay & Pauline
Posted on Google Google
Angela Tweedie profile picture
Angela Tweedie
November 16, 2024
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
John Merkel was the best at helping my husband, Doug and I make very a important decision with moving our Self Directive IRA. to a Fixed Income Annuity. We now have a "peace of mind" we will not outlive our retirement and we'll have a steady monthly income along with our SS. Thank you John for your honesty, integrity, and kindness throughout this process! Also, we want to say thank you to Andy and his Rose Retirement Team...y'all are great! :)
Posted on Google Google
Jeff Adams profile picture
Jeff Adams
November 1, 2023
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Just wanted to say thank you, John. I was losing money hand over fist in my 401K with Edward Jones. Seems I was just another monthly paycheck to my so-called advisor. Not so with John Merkle. With his guidance we have been able to recover our losses and have piece-of-mind again. I highly recommend this firm to anyone starting to plan for their future or just trying to build on and keep what you have. Rose Retirement. Good caring people. 👍🏼
Posted on Google Google
Karen Roesler Nelson profile picture
Karen Roesler Nelson
October 25, 2023
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
John and everyone at Rose Financial are so great! They will explain how everything works in terms I can understand. Great company!
Posted on Google Google
nevilee Cooper profile picture
nevilee Cooper
October 18, 2023
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Always attentive and informative. Always has our future in mind
Posted on Google Google
Rachel Barber profile picture
Rachel Barber
October 18, 2023
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Posted on Google Google
Pam Williams profile picture
Pam Williams
October 17, 2023
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We have been extremely satisfied with Rose Retirement. John Merkel takes time to make sure you understand your investments. In a world that is so unsure, why not make the safe bet? I no longer have to worry if I will have money left when I need it. Thank you Rose Retirement!!
Verified by Trustindex
Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more
Posted on Google Google
Johnny Frazier profile picture
Johnny Frazier
September 22, 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Rose provides educational opportunities free of charge to our East Texas community. In addition, they will follow-up with you and help you establish a financial strategy that fits your individual needs. They are both professional and kind throughout the entire process. JA Frazier, Marshall, TX
Posted on Google Google
Jim Parker profile picture
Jim Parker
September 12, 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
These guys have been ABSOLUTELY GREAT to work with!
Posted on Google Google
Mindy Lewellen profile picture
Mindy Lewellen
December 6, 2024
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Wonderful ownership and staff. Client care is a top priority and they are passionate about ensuring they remain informed and experts in financial management.
Posted on Google Google
Vinnay Verma profile picture
Vinnay Verma
December 5, 2024
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Had wonderful time at the party hosted by Rose Retirement Financial. My wife and I enjoyed meeting other people, Thank you all the hard working staff. Regards & With Love Vinnay & Pauline
Posted on Google Google
Angela Tweedie profile picture
Angela Tweedie
November 16, 2024
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
John Merkel was the best at helping my husband, Doug and I make very a important decision with moving our Self Directive IRA. to a Fixed Income Annuity. We now have a "peace of mind" we will not outlive our retirement and we'll have a steady monthly income along with our SS. Thank you John for your honesty, integrity, and kindness throughout this process! Also, we want to say thank you to Andy and his Rose Retirement Team...y'all are great! :)
Posted on Google Google
Jeff Adams profile picture
Jeff Adams
November 1, 2023
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Just wanted to say thank you, John. I was losing money hand over fist in my 401K with Edward Jones. Seems I was just another monthly paycheck to my so-called advisor. Not so with John Merkle. With his guidance we have been able to recover our losses and have piece-of-mind again. I highly recommend this firm to anyone starting to plan for their future or just trying to build on and keep what you have. Rose Retirement. Good caring people. 👍🏼
Posted on Google Google
Karen Roesler Nelson profile picture
Karen Roesler Nelson
October 25, 2023
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
John and everyone at Rose Financial are so great! They will explain how everything works in terms I can understand. Great company!
Posted on Google Google
nevilee Cooper profile picture
nevilee Cooper
October 18, 2023
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Always attentive and informative. Always has our future in mind
Posted on Google Google
Rachel Barber profile picture
Rachel Barber
October 18, 2023
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Posted on Google Google
Pam Williams profile picture
Pam Williams
October 17, 2023
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We have been extremely satisfied with Rose Retirement. John Merkel takes time to make sure you understand your investments. In a world that is so unsure, why not make the safe bet? I no longer have to worry if I will have money left when I need it. Thank you Rose Retirement!!
Verified by Trustindex
Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

What we can do for you

We are a wealth management firm that works to educate individuals about their money, and their options. You can’t make the right decision without all the data. We meet with people AT NO COST to help them evaluate their position and see if we can help. It’s that simple. If we can’t improve your position, that’s okay. At least we did our fiduciary duty in making the decision that is right for our clients, not our bottom line.

Our Services Include:

  • Income Planning
  • Tax Planning
  • Retirement Income 
  • Estate Planning
  • Wills & Trusts 
  • Social Security Planning
  • Business Continuation Plans
  • Legacy Planning
  • Life Insurance
  • Investment Portfolios

Let us connect you with the most qualified wealth advisor.

Ready to connect?

When you work with us, you get a lifelong partner – a dedicated financial advisor who creates strategies designed to evolve with you. Just fill out the form to get a complimentary guide about life insurance and take the first step into retirement wealth.

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