7 reasons to buy life insurance during a turbulent economy

by | Nov 23, 2022 | Life Insurance

1. Portfolio diversification

2. Asset leveraging

Life insurance is useful if you make a lot of money, it is useful if you have a tax problem, and it is useful if you die too young. It is useful if you live too long or if you are seriously ill. If you invest badly, it’s your backup plan. If you invest well, it can help pay future taxes. It allows you to maximize the lifetime value of other assets you have by allowing you to use them and still create intergenerational wealth. It can even protect you from bankruptcy. Life insurance provides dignity.

— Naoshad Pochkhanawala, estate and financial planner, Chartered Life Underwriter at Amiko Benefits, Toronto, Ont.

3. Accumulate cash

Is there the “right” economic time to buy life insurance? Depending on the type of policy one is purchasing, rising interest rates can be beneficial for life insurance. Permanent policies, unlike term policies, accumulate cash value. The cash value inside the policy grows tax-deferred, and depending on the type of policy, the interest rate credited to the policy could be directly affected by the current interest rates. An insurance company uses the premium a policy owner is paying for the policy and invests it. Many of those investments are interest-rate sensitive, and as the interest rates rise, so does the amount the insurance company is earning on its investment portfolio (which includes policyholder premiums), and therefore more interest is credited to the policy owner’s cash value.

The other reason to purchase more insurance in inflationary times is any existing death benefit will be worth less than it was worth prior to inflation increases. If you own a policy with a death benefit of $50,000, for example, that $50,000 will have less buying power following an inflationary period. Goods and services cost more than they did just a few years ago. If you determined your beneficiaries needed $50,000 a few years ago, they may need more than that today due to the higher costs of living.

— Mark Williams, CEO of Brokers International

4. Peace of mind

If the economy is turbulent, as it is now — with rising inflation and higher interest rates — clients tend to start feeling poorer or less wealthy, and again life insurance comes into play to shore up their investments and assets and help them feel more secure. Either having a long level-term life insurance policy in place for an extended period of time or designing a permanent life insurance policy for someone’s lifetime is very relevant — irrespective of the economy.

— David E. Appel, MDRT member, managing partner at Appel Insurance Advisors, Newton, Mass.

5. Protection

It’s taboo to consider what may happen due to an unfortunate passing, but it’s vital to put protection in place for loved ones. According to Life Happens and LIMRA, 44% of folks say in less than six months they would feel the financial strain after the death of a primary wage earner.

Each individual should decide for themself whether a life insurance policy is a sound investment based on their needs, what they are trying to protect and for how long they are seeking protection. If a consumer is looking for a life insurance product that builds cash value and offers a guaranteed rate of return, a whole life insurance policy could be an ideal product. If the consumer is looking for protection for a specific period of time, wants to protect their income, or wants protection to pay off their mortgage or other debts upon their unfortunate passing, a term life insurance policy may be a better solution. For older consumers who are looking to pay for funeral expenses or pay off credit card debt, a final expense insurance policy is likely the best option.

Inflation may be putting a strain on discretionary income, making it hard for people to consider this investment, but with new digital tools, it’s never been easier to apply for a policy online within minutes and be given options custom to unique budgets.

— Jim Reboin, chief revenue officer of Afficiency, a New York City-based digital distributor of life insurance.

6. Safety and security

During the pandemic, many people fundamentally shifted their attitudes toward core life priorities such as health and wealth, and they are turning to life insurance to support their new aspirations to live longer, healthier and better lives.

They are also looking for more safe and secure places to put their dollars, and if structured properly, permanent life insurance cash value accounts offer stated and guaranteed yields while protecting these dollars from IRS intervention, offering immediate liquidity through tax-free loans and withdrawals and potentially tax-free growth of those dollars.

Life insurance offers more than just benefits to your loved ones after you’re gone. Today’s life insurance industry has made major strides to create “living benefits” such as the ability to access the policy face amount tax-free to provide for the named insured to use for long-term care or chronic illness needs. This is a valuable benefit given the constantly increasing premiums for stand-alone LTC policies.

Permanent life insurance is more than just a death benefit paid to your chosen beneficiaries. When structured correctly, it can be a great source for building and protecting wealth.

— Brian Carden, author of Castles & Moats, Insurance, Investment, and Life Planning Simply Explained

7. For family

I never realized how influential the economy can be on how people make financial decisions, and it’s interesting that when money is good, people forget it will inevitably pass. When the market takes a turn, people tend to think about their financial position more seriously.

Unfortunately, sometimes life insurance has a negative connotation, so people tend to avoid it and only start to think about their financial situation when they are forced to do so.

It is always best to put your family first and secure financial stability while you still can.

— Shawn Meaike, founder and president of the Connecticut-based life insurance company Family First Life.